Axe perfume advertisement download

Towards the end, the ad gets intensely romantic. After the romantic sequences are over, the guy is shopping at a store. He picks an axe deodorant from the shelf and sprays on his body. He has lost several opportunities of meeting his love through ages.

He is an American who has seen wars, been a cowboy and followed his love everywhere only to lose her every time. Once he sprays himself with Axe, the same girl appears behind him and places her hands upon his shoulder.

The two move out of the store when a truck knocks against the petrol pump outside setting it on fire. Throughout the ad, a song plays :. A heart touching song adds to the emotional appeal in the advertisement. The ethical appeal in the ad comes from the brand name and reflections of the Western culture. Scenes like the Titanic and the war movies add to the emotional appeal by relating the ad with the Western culture.

The advertisement shows love, passion and excitement. All of these emotions are connected with youth. It shows that the deodorant is made for the youth and fits in modern lifestyle.

The masculine scent makes young men feel confident. It helps them feel charming and attractive. The ad tries to set the product away from competing products. It relates the product with the romance of the youth. Tolmie, Jane.

Kingston, ON. This was an excellent review of the AXE Peace commercial. I really enjoyed your detailed analysis of the work as Islamaphobic.

I thought it was interesting that you acknowledged the vast differences in lifestyle which the Chinese woman and North American soldier share; such a stark contrast certainly paints the East as an impoverished, preindustrial country. Great review of this commercial!

The amount of detail you put into analyzing Islamophobia and its relationship with elements in the short advertisement was also amazing and gave an accurate look at the components of Islamophobia that were visible throughout the ad. Very enjoyable read! I really enjoyed reading this review. It was thorough and you did a good job of talking about Islamaphobia.

The commercial really did make the East look inferior to the West, making it seem like the East always needs saving. Although the larger message is great behind this advertisement, they should not have made the East seem violent, dominant and savage. Great review, you had great points and it was easy to follow.

This was a thorough and very well-written critique of this questionable advertisement. Many overt statements about the political and economic situations of the East versus the West were apparent, and you did a great job of deconstructing them. You are commenting using your WordPress. You are commenting using your Google account. You are commenting using your Twitter account. You are commenting using your Facebook account.

Notify me of new comments via email. Notify me of new posts via email. Thus, they undertake to abstain from all sexual practices in their lives because according to the church, the love of God is the only true love to have. That being said, we noticed that the main objective of this advertising campaign was to strengthen the Axe body spray image by showing that nuns are just as attracted by men wearing Axe than other women.

That is why they need to put a clothespin on their nose not to smell the fragrance and succumbing to the desire. Thus, is the power of Axe scent strong enough to overcome the eternal commitment of nuns with the Church..?

This is exactly the question Axe wants the target to arise. Here, as a matter of fact, behind the image of the nun with the clothespin on her nose, there is a promise of satisfaction. If the nun can also succumb to the temptation of Axe perfume, then there is a guarantee of its efficiency over ALL women. This campaign is for men who use deodorant but more broadly to all men who want to seduce and attract women.

This subtle and shifted message is more for young men years old who are more receptive to this kind of references and who will probably buy the Axe body spray in a way to feel more attractive in everyday life. Here, the idea is to associate the Axe product to the fantasy of the "wanton nun. Since Argentina is a very religious country, this ad led to an even stronger controversy.

They play with our thought process and minds, Just so we will buy into their products or services. Most people view this as any ordinary Axe Body Spray advertisement, but after analysis its clear that this company degrades and sexualities men Just to sell their products.

This is the center and focal point of the whole ad. Well, moving on from the legs, the next thing to take notice in is the upper half walking with a woman, that appears to be his girlfriend, maybe even his wife. Her being his wife is immediately discarded once you notice the man has no ring on his finger.

The couple appear to be dressed fairly casually and having a great time together. After checking out the people, we move our way to the text. Very commonly, advertisers will play with your emotions and passions. Axe is selling their body spray by unconsciously showing men that it will also satisfy their sexual wants.